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	<title>Intentional &#124; Audio Identity Blog from Sonic ID &#187; Events</title>
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	<link>http://www.intentionalaudio.com/blog</link>
	<description>Exploring branding and identity with music, sound, voice and silence</description>
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		<title>One. More. Week. Interesting &#8217;09 in Portland</title>
		<link>http://www.intentionalaudio.com/blog/2009/04/02/one-more-week-interesting-09-in-portland/</link>
		<comments>http://www.intentionalaudio.com/blog/2009/04/02/one-more-week-interesting-09-in-portland/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 22:51:08 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Grab bag]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=400</guid>
		<description><![CDATA[Well here we are. One more week til Interesting Portland. If you don&#8217;t have your tickets yet, get it together. Topics include&#8230; 1927: The Real Birth of the Cool A brief (and otherwise secret) history of sans serif typeface What We Still Don’t Know How to pick out a peach One day Robert Duncan went [...]]]></description>
			<content:encoded><![CDATA[<p>Well here we are. One more week til <a href="http://interestingportland.com/">Interesting Portland</a>. If you don&#8217;t have your tickets yet, get it together.<br />
<P><br />
Topics include&#8230;<br />
1927: The Real Birth of the Cool<br />
A brief (and otherwise secret) history of sans serif typeface<br />
What We Still Don’t Know<br />
How to pick out a peach<br />
One day Robert Duncan went insane<br />
A Contemporary Idea of Justice<br />
Donut Eating Contest by Voodoo Donuts<br />
10 Lessons of a Bicycle Delivery Soupman<br />
 <P><br />
…A night of 20 different 3-minute speeches on a hugely wide variety of<br />
topics. Like no other lecture series you’ve been to.<br />
<P><br />
Interesting Portland, April 9, 2009, Norse Hall <a href="http://interestingpdx.eventbrite.com/">Get tickets</a>.<br />
<P><br />
See you at the show. In addition to presenting my own 3-minute surprise, I&#8217;ll be working the door or the floor, so be sure to introduce yourself. Looking forward to it.<br />
<P><br />
<em>&#8211; Noel Franus</em></p>
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		<title>It&#8217;s on: Interesting Portland, April 9</title>
		<link>http://www.intentionalaudio.com/blog/2009/02/19/its-on-interesting-portland-april-9/</link>
		<comments>http://www.intentionalaudio.com/blog/2009/02/19/its-on-interesting-portland-april-9/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 21:50:12 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=386</guid>
		<description><![CDATA[Interesting Portland: April 9, 2009 at the Norse Hall. The idea behind Interesting is simple: an evening of 20 interesting people each talking about something they love/hate/do/did/know/care about/obsess over. We want to replicate the experience of clicking from one really good blog to another, ranging haphazardly across culture, sciences, arts, crafts, technology, whatever. But with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://interestingportland.com/">Interesting Portland: April 9, 2009 at the Norse Hall</a>.</p>
<p>The idea behind Interesting is simple: an evening of 20 interesting people each talking about something they love/hate/do/did/know/care about/obsess over.</p>
<p>We want to replicate the experience of clicking from one really good blog to another, ranging haphazardly across culture, sciences, arts, crafts, technology, whatever.</p>
<p>But with the added benefit of direct contact in a relaxed, conversational setting. The only requirement is that each presentation be either 3 or 10 minutes long.</p>
<p>Past Interestings include <a href="http://www.interesting2007.com/">London</a>, <a href="http://interestingsouth.com/speakers/">Sydney</a>, <a href="http://www.interestingamsterdam.com/">Amsterdam</a>&#8230;</p>
<p>Tix available now. We&#8217;re on the hunt for speakers, too. You&#8217;ll find all the details here: <a href="http://interestingportland.com/">http://interestingportland.com/</a></p>
<p>See you in April.</p>
<p><em>&#8211; Noel Franus</em></p>
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		<title>Live Podcast Monday: Designing Immersive Experiences</title>
		<link>http://www.intentionalaudio.com/blog/2009/01/22/live-podcast-monday-designing-immersive-experiences/</link>
		<comments>http://www.intentionalaudio.com/blog/2009/01/22/live-podcast-monday-designing-immersive-experiences/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 22:22:06 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Ideas and innovation]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sound]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=376</guid>
		<description><![CDATA[I&#8217;ll be hosting a live podcast on Monday on the topic of &#8216;sonic convergence.&#8217; More specifically, the art and science of designing immersive experiences. With me will be: renowned soundscape designer Martyn Ware (London) whose work spans from founder of Heaven 17 and the Human League to a sound designer with recent installations at the [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ll be hosting a live podcast on Monday on the topic of &#8216;sonic convergence.&#8217; More specifically, the art and science of designing immersive experiences.<br />
<P><br />
With me will be: renowned soundscape designer <strong><a href="http://www.sonicid.com/BioMartynWare.aspx">Martyn Ware</a></strong> (London) whose work spans from founder of <strong>Heaven 17</strong> and the <strong>Human League</strong> to a sound designer with recent installations at the <strong>NY MoMa</strong> and the <strong>Venice Architectural Biennale</strong>; and <strong><a href="http://brianschmidtstudios.com/default.aspx">Brian Schmidt</a></strong> (Seattle), who has been the guiding &#8216;sonic spirit&#8217; for audio in the <strong>Xbox</strong> and primary composer for multiple game titles for <strong>Sega</strong>, <strong>Sony</strong> and <strong>Electronic Arts</strong>, in addition to hundreds of arcade, console and pinball games.<br />
<P><br />
This will be a <em>live</em> podcast, meaning you can &#8216;tune in&#8217; live and participate in the conversation (via IM+Skype). (You&#8217;ll also be able to listen anytime after the show as you would a traditional podcast.)<br />
<P><br />
<strong>Show details</strong>: Monday January 26, 9:30 a.m. Pacific time, 12:30 p.m. Eastern, 5:30 London time.<br />
<strong>Show URL</strong>: <a href="http://www.smallplateradio.com/042/">http://www.smallplateradio.com/042/</a><br />
<P><br />
Please join us. Many thanks in advance to <a href="http://www.smallplateradio.com/042/">Small Plate Radio</a> for making it possible.<br />
<P><br />
<em>&#8211; Noel Franus</em></p>
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		<title>UPDATE &#8211; Make-up cocktails cancelled</title>
		<link>http://www.intentionalaudio.com/blog/2008/12/19/make-up-cocktails/</link>
		<comments>http://www.intentionalaudio.com/blog/2008/12/19/make-up-cocktails/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 01:37:51 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=339</guid>
		<description><![CDATA[12/22 Update: The nasty weather continues, so unfortunately we&#8217;re going to have to cancel. If you&#8217;re reading this, we&#8217;re due for a drink soon. Let&#8217;s do so early in the new year. Season&#8217;s greetings &#8212; Noel Photo by Jason McHuff Portland locals: This week&#8217;s weather has messed up so many plans that I feel ripped [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>12/22 Update: The nasty weather continues, so unfortunately we&#8217;re going to have to cancel. If you&#8217;re reading this, we&#8217;re due for a drink soon. Let&#8217;s do so early in the new year. Season&#8217;s greetings &#8212; Noel</strong></em></p>
<p><a href="http://flickr.com/photos/jmchuff/2299210719/"><img src="http://www.intentionalaudio.com/blog/wp-content/uploads/2008/12/mvc.jpg" alt="" title="mvc" width="500" height="375" class="alignnone size-full wp-image-340" /></a><BR><br />
<em>Photo by Jason McHuff</em></p>
<p>Portland locals:</p>
<p>This week&#8217;s weather has messed up so many plans that I feel ripped off. So I&#8217;m declaring next Tuesday a make-up day on the cocktail calendar.</p>
<p>Join me for a pre-holiday happy hour: 5 p.m., next Tuesday Dec. 23. We&#8217;ll be 30 stories up at the <a href="http://www.portlandcitygrill.com/">Portland City Grill</a> (US Bank Tower).</p>
<p>If you&#8217;re around, it would be great to see you.</p>
<p>And if not, happy holidays!<br />
<P><br />
<em>&#8211; Noel Franus</em></p>
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		<title>Quick poll: who&#8217;s your election party band?</title>
		<link>http://www.intentionalaudio.com/blog/2008/11/03/quick-poll-whos-your-election-party-band/</link>
		<comments>http://www.intentionalaudio.com/blog/2008/11/03/quick-poll-whos-your-election-party-band/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 20:51:42 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Anthems]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Grab bag]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=310</guid>
		<description><![CDATA[For those of us in the US, the race is finally almost over, and the polls close tomorrow. Gasp. Exhale. Let&#8217;s assume &#8216;your guy&#8217; wins. You&#8217;re having an election party to celebrate and can hire any musician or band to play. Who do you hire, and what&#8217;s the first song they play?]]></description>
			<content:encoded><![CDATA[<p>For those of us in the US, the race is finally almost over, and the polls close tomorrow. Gasp. Exhale. Let&#8217;s assume &#8216;your guy&#8217; wins. You&#8217;re having an election party to celebrate and can hire any musician or band to play. Who do you hire, and what&#8217;s the first song they play?</p>
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		<title>Tonight @ Stanford: The Hybrid Car Noise Problem</title>
		<link>http://www.intentionalaudio.com/blog/2008/11/03/tonight-stanford-the-hybrid-car-noise-problem/</link>
		<comments>http://www.intentionalaudio.com/blog/2008/11/03/tonight-stanford-the-hybrid-car-noise-problem/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 17:23:24 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=308</guid>
		<description><![CDATA[For those of you in the Bay Area, here&#8217;s one of our favorite topics—sound and hybrids. We think the company that solves this problem will reap the benefits associated with branding the entire category. In other words, if Chevrolet (for example) can define &#8216;the sound of hybrids,&#8217; then all hybrids will be associated with Chevrolet. [...]]]></description>
			<content:encoded><![CDATA[<p>For those of you in the Bay Area, here&#8217;s one of our favorite topics—sound and hybrids. We think the company that solves this problem will reap the benefits associated with branding the entire category. In other words, if Chevrolet (for example) can define &#8216;the sound of hybrids,&#8217; then all hybrids will be associated with Chevrolet. Not a bad score for the engineering, design and brand teams that can work together to tackle this challenge.</p>
<p>And now, from the <a href="http://ccrma.stanford.edu/">CCRMA</a> Hearing Seminar mailing list:</p>
<p><em>Please join us for CCRMA colloquium on Monday, November 3rd.   Lawrence D. Rosenblum will be giving a presentation entitled &#8216;Avoiding the Impact: Testing the Audibility of Hybrid Cars&#8217;.</p>
<p><strong>Who</strong>: Lawrence D. Rosenblum<br />
<strong>What</strong>: Avoiding the Impact: Testing the Audibility of Hybrid Cars<br />
<strong>When</strong>: Monday, 11/3 5:30pm &#8211; 6:45pm<br />
<strong>Where</strong>: CCRMA Classroom 660 Lomita Ct., Stanford, CA 94305</p>
<p><strong>Avoiding the Impact: Testing the Audibility of Hybrid Cars</strong></p>
<p>With the growing number of hybrid and alternative fuel cars on the road, blind individuals are  increasingly concerned with the lack of audible cues these cars typically provide. These concerns have prompted consideration of both federal and state bills to investigate the issue. In this talk, research will be presented showing that some hybrid cars, when traveling at slow speeds, are in fact dangerously quiet for pedestrians. Other research will be discussed indicating that we are all dependent on sound for avoiding oncoming hazards, so that the quietness of new cars could pose a threat to us all.</em><br />
<P><br />
&#8211; Noel Franus</p>
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		<title>The sonic identity of Marfa, Texas</title>
		<link>http://www.intentionalaudio.com/blog/2008/10/14/the-sonic-identity-of-marfa-texas/</link>
		<comments>http://www.intentionalaudio.com/blog/2008/10/14/the-sonic-identity-of-marfa-texas/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 04:10:02 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=289</guid>
		<description><![CDATA[Portland sound artist and creative catalyst Tim DuRoche has pointed me to a citywide sonic placemaking experience now underway in Marfa, Texas. &#8220;With site-specific works activating various locations across town, and with the collaboration of the community, The Marfa Sessions aims to amplify the varied set of physical and metaphoric characteristics that define Marfa – [...]]]></description>
			<content:encoded><![CDATA[<p>Portland sound artist and creative catalyst <a href="http://variousartists.org/timduroche/">Tim DuRoche</a> has pointed me to a citywide sonic placemaking experience now underway in Marfa, Texas.<br />
<P><br />
<em>&#8220;With site-specific works activating various locations across town, and with the collaboration of the community, <a href="http://www.communityarts.net/apinews/archivefiles/2008/10/underway_the_ma.php">The Marfa Sessions</a> aims to amplify the varied set of physical and metaphoric characteristics that define Marfa – its geopolitical position, local identity, myths, as well as its significant relationship to 20th Century Minimalism and Land Art.&#8221; </em><br />
<P><br />
Looks great on paper—would love to hear how it sounds. Hey West Texans, let&#8217;s hear from you.<br />
<P><br />
<em>&#8211; Noel Franus</em></p>
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		<title>Sonic ID in Stockholm</title>
		<link>http://www.intentionalaudio.com/blog/2008/09/10/sonic-id-in-stockholm/</link>
		<comments>http://www.intentionalaudio.com/blog/2008/09/10/sonic-id-in-stockholm/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 18:52:58 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=257</guid>
		<description><![CDATA[After a brief hiatus due to being hacked, we&#8217;re back online. And busier than ever. Amidst the flurry I wanted to let you know that Dan Kirby, Managing Director for Sonic ID Europe, will be speaking on sonic branding and audio identity at the Visual Identity and Communication Design conference in Stockholm, Sweden. Dates: September [...]]]></description>
			<content:encoded><![CDATA[<p>After a brief hiatus due to being hacked, we&#8217;re back online. And busier than ever. </p>
<p>Amidst the flurry I wanted to let you know that <a href="http://www.sonicid.com/News.aspx?NID=23">Dan Kirby, Managing Director for Sonic ID Europe, will be speaking</a> on sonic branding and audio identity at the <a href="http://www.marcusevans.com/html/eventdetail.asp?eventID=13799&#038;SectorID=1">Visual Identity and Communication Design conference</a> in Stockholm, Sweden. Dates: September 22, 23.</p>
<p>I noticed the conference also includes a look at Danish State Railways&#8217; design for multiple emotional states. Sounds like an interesting way to spend your Monday&#8230;</p>
<p><em>&#8211; Noel Franus</em></p>
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		<title>Live in Liverpool</title>
		<link>http://www.intentionalaudio.com/blog/2008/09/02/live-in-liverpool/</link>
		<comments>http://www.intentionalaudio.com/blog/2008/09/02/live-in-liverpool/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 23:14:02 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=254</guid>
		<description><![CDATA[Quick plug: Sonic ID&#8217;s Martyn Ware keynoting Wednesday @ (re)Actor 3 / HCI 2008 in Liverpool. If you&#8217;re in the neighborhood, drop in and say hello.]]></description>
			<content:encoded><![CDATA[<p>Quick plug: Sonic ID&#8217;s Martyn Ware keynoting Wednesday @ <a href="http://www.digitalliveart.com/keynote.html">(re)Actor 3 / HCI 2008</a> in Liverpool. If you&#8217;re in the neighborhood, drop in and say hello. </p>
]]></content:encoded>
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		<title>Next week: Inverge Portland</title>
		<link>http://www.intentionalaudio.com/blog/2008/08/29/next-week-inverge-portland/</link>
		<comments>http://www.intentionalaudio.com/blog/2008/08/29/next-week-inverge-portland/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 19:57:12 +0000</pubDate>
		<dc:creator>noel</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Grab bag]]></category>
		<category><![CDATA[Ideas and innovation]]></category>

		<guid isPermaLink="false">http://www.intentionalaudio.com/blog/?p=237</guid>
		<description><![CDATA[Really looking forward to Inverge &#8212; &#8220;the interactive convergence conference&#8221; &#8212; next week. At first blush, this isn&#8217;t a natural &#8220;sonic branding&#8221; fit. Yet convergent, cross-media design is the inevitable future. And we believe sound is a significant ingredient in designing the immersive and interactive experiences of that future. The lineup looks great. I&#8217;m especially [...]]]></description>
			<content:encoded><![CDATA[<p>Really looking forward to <a href="http://inverge.com/">Inverge</a> &#8212; &#8220;the interactive convergence conference&#8221; &#8212; next week.</p>
<p>At first blush, this isn&#8217;t a natural &#8220;sonic branding&#8221; fit. Yet convergent, cross-media design is the inevitable future. And <a href="http://www.sonicid.com">we</a> believe sound is a significant ingredient in designing the immersive and interactive experiences of that future.</p>
<p>The <a href="http://inverge.com/featured-speakers/">lineup</a> looks great. I&#8217;m especially looking forward to <a href="http://inverge.com/featured-speakers/joshua-green/">Joshua Green</a>, Convergence Culture Consortium at MIT and <a href="http://inverge.com/featured-speakers/william-swartout/">William Swartout</a>, Director of Technology for USC’s Institute for Creative Technologies. Also looking forward to finding out what &#8220;cyborg anthropologist and social media consultant&#8221; <a href="http://inverge.com/featured-speakers/amber-case/">Amber Case</a> does for a living, as that&#8217;s a most curious title of the bunch.</p>
<p>On a related note, <a href="http://www.5dconference.com/">5D</a> is coming up soon, too &#8212; Long Beach in October. <a href="http://www.sonicid.com/BioMartynWare.aspx">Martyn</a> is running a two-hour Future of Sound event there, which should provide yet more great options for shaking hands and devising beautiful things that may or may not be useful.</p>
<p>Links: <a href="http://inverge.com">Inverge conference site</a>; <a href="http://invergence.com/2007/07/07/a-new-word-for-a-new-world/">Inverge blog</a>; <a href="http://www.5dconference.com">5D conference site</a>.</p>
<p><em>&#8211; Noel Franus</em></p>
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