About this site
We live in a world of sound. Yet somehow, since nearly the beginning of time, organizations have relied almost exclusively on the sense of sight to communicate, to persuade and to influence.
I think that’s both fascinating and unfortunate, given sound’s proven ability to engineer perceptions. So I’m naturally curious:
- how can brands use sound to create an emotional connection with people?
- how can they promote themselves more effectively with sound?
- how can they improve products, services and experiences with sound?
And perhaps the biggest question of all: what role can sound play in making this a better world? If we can drive leaders from power by blaring AC/DC outside their homes for hours on end; if certain religions can (and probably will again) forbid their followers from listening to or performing music because it’s simply too powerful a tool to be experienced by the people; and if the “iPod click” is today’s cultural equivalent of yesterday’s dial-tone…then what’s possible in a future in which sound is used with foresight and intention?
That’s why I’m devoting attention to Intentional. And it’s what I’m exploring here at this site. Join me. — noel at intentionalaudio dot com.
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Noel Franus is Director of Strategy for Sonic ID, a global leader in sonic branding and identity with offices in the US and UK. Noel is former Director of Strategy for Elias Arts and design strategist for Sun Microsystems, where he led the first-ever audio-branding strategy for Sun and Java, and implementation efforts everywhere the brand lives—from hardware to ringtones, from podcasts to music-on-hold.
In prior lives, Noel led experience-design efforts for Sun physical environments, including Sun’s guest-facing spaces worldwide. He also drove user-experience efforts for Sun’s software concepts and for Sun’s and Java’s online developer communities.
Before Sun, Noel founded the San Francisco user-experience consultancy Carbon IQ, which served a number of Bay Area startups (some that even made money) and also traditional clients such as Coca-Cola, Wells Fargo, Knight-Ridder and Houghton-Mifflin (which still make money).
Noel lives in Portland, Oregon with his family, dog, and a kitchen full of homebrews.
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Hi,
I write to you from India. Always glad to find like-minded people across the world. Very hearteneing to read your blog. We have just started out in India with a vision of giving audio its rigthful place under the sun.
Cheers,
Shouvik