UPDATE – Make-up cocktails cancelled | Intentional | Audio Identity Blog from Sonic ID

UPDATE – Make-up cocktails cancelled

December 19th, 2008 | Category: Events

12/22 Update: The nasty weather continues, so unfortunately we’re going to have to cancel. If you’re reading this, we’re due for a drink soon. Let’s do so early in the new year. Season’s greetings — Noel

Photo by Jason McHuff

Portland locals:

This week’s weather has messed up so many plans that I feel ripped off. So I’m declaring next Tuesday a make-up day on the cocktail calendar.

Join me for a pre-holiday happy hour: 5 p.m., next Tuesday Dec. 23. We’ll be 30 stories up at the Portland City Grill (US Bank Tower).

If you’re around, it would be great to see you.

And if not, happy holidays!

– Noel Franus

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What and why

Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.

Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.

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Intentional | Audio Identity Blog from Sonic ID