Auditorium = compelling productivity killer

November 25th, 2008 | Category: Grab bag,Ideas and innovation,Music

Keeping it light this week as we tackle the big to-do list that precedes most holiday breaks.

Our friend and Chicago-based sound designer Joseph Fosco pointed me recently to Auditorium, a Flash-based sound discovery game that’s worthy of your attention for at least an hour of your time (preferably sometime later this week, post-Turkey and cranberries, when you’re not billable or accountable to others).

Auditorium is created by Philadelphia’s Cipher Prime. Happy exploring.

– Noel Franus

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What and why

Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.

Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.

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Intentional | Audio Identity Blog from Sonic ID