For those of us in the US, the race is finally almost over, and the polls close tomorrow. Gasp. Exhale. Let’s assume ‘your guy’ wins. You’re having an election party to celebrate and can hire any musician or band to play. Who do you hire, and what’s the first song they play?
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Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.
Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.
Oh, we're live on Twitter, too.
Since anything goes, I’d probably hire The Clash to do a version of “All You Fascists.” (Kind of a dead giveaway for who’s getting my vote.)
Maybe Dread Zeppelin instead of The Clash. Gotta have an Elvis impersonator in there somewhere…
off the top of my head… earth wind & fire. first song: “shining star”
you’re a shining star
no matter who you are
a shining light to see
who you can truly be
shining light for you to see
what your life can truly be
shining light for you to see
what your life can truly be…
i like this line of questioning!