Updated: Demystifying Sonic Branding and Identity

October 28th, 2008 | Category: Ideas and innovation, Reference

We’ve updated our “Demystifying Sonic Branding and Identity” presentation to a more user-friendly format — this includes annotations. No voice narrator needed.

For what it’s worth: the feedback I’ve been hearing so far is that audiences appreciate that this is not a tutorial — it’s not about how to ‘do’ sonic identity, step by step. Egads, that would be a chore.

Rather, we’re happy to step back and introduce the concept as a broad one, applicable to brands. We’re happy to seed the idea and let you determine exactly how to better leverage music and sound for powerful customer experiences.

Inspired? Pass it on. Criticism? Let us know. Encouraged? Get in touch. Thanks. Oh, and one last tip: view in ‘full-screen’ mode for better readability.

Demystifying Sonic Branding And Identity - Annotated Version

View SlideShare presentation or Upload your own. (tags: sonic branding)

– Noel Franus

2 Comments so far

captian flummox November 6th, 2008 11:08 am

I love the thinking. I want to hear it.
noel November 6th, 2008 12:52 pm

Certainly makes sense. We hope to add a ’sonified’ version of this soon. Part of the slowdown is that we’re not wild about how Slideshare handles audio, so it may have to be Flash, QT or something more media-versatile…

Search this site

What and why

Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.

Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.

Subscribe in a reader

Oh, we're live on Twitter, too.

Intentional | Audio Identity Blog