Intentional | Audio Identity Blog

I’ve been busy over at Twitter with personal and Sonic ID tweets. I fear things are getting too cozy in the land of 140-characters or less.

To address this, I’m putting the wraps on two full-feature articles in the very near future, with a focus on the following:

1) Music and sound as a platform for building long-term equity — yes we’re talking that evasive issue of dollars and sense. Who’s cashing in, who isn’t, and what can the rest of us learn? Stay tuned.

2) Music doesn’t lie. in today’s challenging economic climate brands need to convey uniqueness, truth and trust, not more generically upbeat me-too-ness. I’ll be exploring the difference and dishing up a healthy serving of how-to’s.

Ping me if you’d like to see an advance copy of these surefire audio branding and sonic identity classics: noel dot franus at sonicid dot com.

– Noel Franus