Sonic ID in Stockholm

September 10th, 2008 | Category: Events

After a brief hiatus due to being hacked, we’re back online. And busier than ever.

Amidst the flurry I wanted to let you know that Dan Kirby, Managing Director for Sonic ID Europe, will be speaking on sonic branding and audio identity at the Visual Identity and Communication Design conference in Stockholm, Sweden. Dates: September 22, 23.

I noticed the conference also includes a look at Danish State Railways’ design for multiple emotional states. Sounds like an interesting way to spend your Monday…

– Noel Franus

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What and why

Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.

Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.

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