Intentional | Audio Identity Blog

We’re designers and brand stewards — we engineer perceptions. Given that, what do we know about sound? What don’t we know about sound? How can we use sound to create meaningful brand experiences and build brand value?

That’s what my Sonic ID colleague Martyn Ware and I explored in our recent DMI presentation in Cincinnati.

Here’s our presentation — enjoy!

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Stay tuned for more. I’ll be adding audio and writing up some of the more interesting audience questions later in the week.

– Noel Franus