Intentional | Audio Identity Blog » Sonic ID at b.TWEEN Manchester, June 20

Sonic ID at b.TWEEN Manchester, June 20

June 18th, 2008 | Category: Events, Ideas and innovation

Hear ye, hear ye, fans of sensory branding: Sonic ID will be in Manchester for b.TWEEN this weekend to explore the cutting-edge, converging boundaries between sound, art and commerce. Innovative brands take notice…

Does art exclude commerce? Can what works in the gallery work in-store? Are public installations models for future commercial applications? At b.TWEEN Sonic ID founders Martyn Ware and Dan Kirby will explain how experience gained in the artistic side of sound is helping shape the future of sensory branding, and leading to innovation in the commercial world.

– Noel Franus

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Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.

Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.

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Sonic ID at b.TWEEN Manchester, June 20

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