Intentional | Audio Identity Blog » Second Podcast Online: The Future Sound of Health

Second Podcast Online: The Future Sound of Health

May 28th, 2008 | Category: Grab bag, Ideas and innovation, Reference, Sound

Our second podcast is up: listen now. (MP3, 24 minutes)

In this second of a two-part interview with Martyn Ware (Heaven 17, Human League, Illustrious and Sonic ID) we hear about Martyn’s work with sensory design and immersive experiences in the healthcare environment. Also: what role does sound play in the recuperation process, and what can architects do to make life better for both guests, doctors and insurance providers?

Curious minds want to know. Give it a listen and let us know what you think. (MP3, 24 minutes)

Enjoy,

Noel Franus

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What and why

Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.

Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.

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Second Podcast Online: The Future Sound of Health

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