Intentional | Audio Identity Blog

• The dynamic duo at Audiobrain is featured in this month’s Fast Company. Nice job — great to see sonic branding and identity taking center stage in mainstream media.
• Martin Pazzani at Elias Arts has an interesting thought: too much music can dilute your brand. He’s right.
• And finally, my Sonic ID partner Martyn Ware (who’s populated this space recently) has an interesting new blog and podcast over at the Bowers and Wilkins website — part of its Society of Sound Lab. (Warning: clicking may suck you in for an entire afternoon.)

All for now. My podcast number two is going up this week. Stay tuned.

– Noel Franus