Intentional | Audio Identity Blog from Sonic ID

> > Listen to the podcast now. (MP3, 22 minutes)

We’re finally pulling things together for our first podcast. This will happen weekly, at least on a trial basis. Our topics, of course, are sound, identity, design and brands.

What’s the role of sound in creating impressions, orchestrating experiences, and engineering perceptions? Where does sound fit in the larger design and branding world? Who’s using audio to affect change in interesting ways?

This initial podcast is the first of a multi-part conversation I recently had Martyn Ware of The Human League, Heaven 17, Illustrious, Sonic ID and more. In this conversation we’ll hear about some of Martyn’s recent work and his use of three-dimensional sound to impact perceptions and behaviors.

For what it’s worth: this is a prototype effort…no fancy sound effects or background music. I’ve recorded the call in Skype. It’s just 20 minutes simple conversation; the value’s in the content. If you like it, come back next week. If you have comments or suggestions, much appreciated.

> > Listen to the podcast now. (MP3, 22 minutes)

Enjoy.

– Noel Franus