Intentional | Audio Identity Blog

Taking a brief departure from the land of identity to stray a tad off-topic…

Shh! Said the Billboard

Really like the decibel-o-meter that’s part of the latest AEG Electrolux campaign. You drive by and a sound-sensing billboard (supposedly) measures the current decibel levels on the street. All in an effort to remind you exactly how silent their vacuum cleaners are. As Marcel at The Amber Theatre points out, it’s brilliant because it’s a show-don’t-tell idea that inherently communicates.

Conducting computers in real-time

Ge Wang conducts the Stanford Laptop Orchestra. 20 laptops, six channels each for a total of 120 channels of sound…with fully live performances. Nifty. Here’s a tee-vee news piece on the group.

Yes We Can! Answer! The! Phone! 

And finally, just when you thought your Friday couldn’t get any possibly giddier, along comes Slate and their fresh batch of political ringtones featuring Hillary, Obama and McCain. Sure, this is tongue-in-cheek, but I see this as a great new tool in the war on terrorism; endless exposure to that “Hillary cackle” ringtone is guaranteed to make any terrorist wilt. (Quick! Free cellphones for the Taliban! Hehehe.)

Happy weekend.

– Noel Franus