Intentional | Audio Identity Blog

You may have noticed that the logo over there on the right side of the page is different. As of this spring I’m no longer with Elias Arts — I’ve teamed up with Martyn Ware and Dan Kirby of Sonic ID.

Life at Elias was outstanding—both the process and the people. Together we took giant steps in bolstering the strategic side of sonic branding and identity. Rayan, Fritz and Susan were especially stellar teammates in our regular efforts to push, twist, squeeze and pull the boundaries of brand-based sound, and in creating new sources of value for our clients. Many thanks, friends, for allowing me into your lives…I’ll see you in New York.

Sonic ID is my next adventure. I’m thrilled to join Martyn and Dan, who have been devising jaw-dropping work for BP, HSBC and AT&T (acronyms aplenty) out of the London office since 2004. We’re taking our collective branding / strategy / experience-design / composition / sound-design / and-yes-pop-star smarts and using them to grow Sonic ID in both North America and Europe.

The official pitch: Sonic ID offers strategic planning and creative development for global brands. We assist clients in identifying their opportunities with sonic branding, and we create sonic identity systems that unify a brand’s experience across its mediascape.

The parenthetical pitch: this is new territory for most companies, so I’ll unofficially recommend three relatively painless points of entry for curious organizations: 1) sonic experience auditing; 2) brand ideation and concepting; and 3) three-dimensional soundscape creation for retail, corporate, institutional and public spaces, events and experiences. Contact me if you’d like to learn more.

And on that note I’ll wrap it up.. Coming soon: a podcast interview with Martyn Ware. Our topic: sound design as a tool for change. Very interesting stuff, stay tuned.

– Noel Franus