Intentional | Audio Identity Blog » Coming soon: DMI Synergy, June 11-13

Coming soon: DMI Synergy, June 11-13

April 14th, 2008 | Category: Grab bag

DMI syngery conference

News flash: fellow Sonic ID compadre Martyn Ware and I will be speaking at Syngery, the Design Management Institute’s Brand/Design 20 Conference. Dates: June 11-13, 2008 in Cincinnati. Topic: Demystifying Sonic Branding and Identity. We’re grateful for the opportunity, and given the line-up — with leaders from Marriott, Starbucks, Kodak, etc. on board — we can’t wait to attend. Looking forward to seeing you there.

– Noel Franus

No comments yet. Be the first.

Search this site

What and why

Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.

Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.

Subscribe in a reader

Intentional | Audio Identity Blog

Coming soon: DMI Synergy, June 11-13

No comments yet. Be the first.

Leave a reply

Search this site

What and why

Archives

Related reading

AND THEN SOME...