Intentional | Audio Identity Blog

I’ve written another sonic branding / audio identity feature for the AIGA: “Sound Value: Creating an Audio Identity for Cisco.” It’s a case study, so there’s a bit more meat in it than some of the introductory pieces I’ve offered in the past.

I’m excited. As part of the vendor team, it’s clear to me that Cisco has some tremendous opportunities to leverage sound in ways that few companies can.

The creation of a systemic plan that accommodates Cisco and its wide brand portfolio — including Linksys, WebEx, Scientific Atlanta — means Cisco understands their opportunity isn’t to thoughtlessly infest our world with sonic logos, noisy ads and cute ringtones, but to increase brand linkage and emotional depth across these touchpoints in ways that visuals cannot or do not.

Looking forward to hearing this evolve.

– Noel Franus