Intentional | Audio Identity Blog

Grandma gave our daughter a Hanna Montana musical greeting card for Valentine’s Day. You don’t know “earworm” till you’ve been through this. (I curse you little Hannah girl and the Hallmark house you live in.)

The Gap’s Sound of Color project has assigned five bands/musicians a color. They make music to reflect that color. Novel, though perhaps not as intriguing as Concrete’s Color of My Sound, an online experiment in collaborative synesthesia.

I’ve recently been asked to provide examples of well-executed sonic branding for article. As you can imagine, I have my criteria and my answer — and if you comb through this site it’s easy enough to read my mind — but I’m curious about you: how do you define effective sonic branding? Let me know…we may see a longer post devoted to this topic in the near future.

And finally: I can’t stand jingles. But this mash-up from The Office and YouTube is too good to pass up; “Andy,” an office worker, is stumped on the final line of a catchy candy catch-phrase. One brave internet soul had a little fun with it — click video for more.

Enjoy the weekend.