Intentional | Audio Identity Blog

Ruth Simmons has an excellent piece on emotions and music at Brandchannel.com.

I’ve always defined the practice of audio identity and sonic branding as “the intentional use of music, sound, voice and silence to create a cognitive and emotional connection between people and organizations.”

Sure, I think that definition covers it, but Simmons’ piece expands on this in graceful, grokkable form. It’s valuable thinking as we grow this practice, this market, this business of choreographing brand perceptions through the strategic use of sound.

– Noel Franus