Intentional | Audio Identity Blog

Marty Neumeier and his The Brand Gap book inspire a lot of what we do ’round these here parts. I recently found his excellent presentation online, and I think it’s worth sharing.

Why? Marty articulates a clear, digestible connection between business, brands and design. And as he points out in his book, it’s not necessarily always about visual design or the visual aspects of packaging that differentiates a brand — it’s the experiences people have with a brand that matter. Relative to sound, audio identities like Intel Inside, Rhapsody in Blue, the Yahoo! Yodel and even product sounds (see my entry on Ford below) often play a lead role in determining what people think about brands and what they buy.

Enjoy. And Happy Friday.

– Noel Franus