UX matters has a nice writeup on sound and the user experience. Most of us would agree that today product sounds are generally poorly designed and amount to a confusing mess of noise pollution — turn it off! But the problem doesn’t stem from sound, per se…it comes from a thoughtless implementation of it. Here’s a look at some opportunities for designing effective experiences via music, sound, voice and silence.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.
Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.
