Intentional | Audio Identity Blog

As a practice, the business of “Audio identity” or “sonic branding” is still somewhat new. But it’s growing, and the blogosphere is a good measure of that. I’ve recently discovered three worthy English-language sites devoted exclusively to this topic:

http://juliantreasure.blogspot.com/
London. “Julian Treasure’s blog starting out from his book Sound Business but also covering anything relating to the way sound affects human beings — and the way business can harness the power of sound for better results.”

http://theambertheatre.blogspot.com/
Australia. “A blog on sonic branding and the use of sound in marketing and branding” by Marcel de Bie.

http://sound-strategies.typepad.com/
London. “Do the opportunities for engaging with music and sound offered by new technologies create more profound experiences or are we under seige from so much meaningless ‘clatter’?” A sister site to http://www.sound-strategies.co.uk/.

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– Noel Franus