Intentional | Audio Identity Blog from Sonic ID

Exploring branding and identity with music, sound, voice and silence

Mostly Lowbrow Friday

“Writing about music is like dancing about architecture,” or so it’s been said. And I’ve been doing more than my fair share of this over at the day job. So let’s take a break from the semi-heady stuff and get down to some ear-bending goodness:

  • Fast Company’s The Sound of Brands slideshow provides a sample of short-form audio logos. (Thanks Stephen.)
  • The Association of International Glaucoma Societies’ Glaucoma Hymn is great gambling material: I’ll bet you a dollar you can’t listen to the whole thing through.
  • Ernst & Young’s corporate anthem is a classic. (No more wondering where American Idol rejects go once they’re booted from the audition.)
  • KPMG has something to tell you — no doubt, it’s straight from the heart. Grab a tissue.

And last but not least, the ultimate in corporate anthems from our pals Devo.

Happy weekend…

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