Intentional | Audio Identity Blog

I’ve written a new piece for Gain: the AIGA Journal of Business and Design: “Building Brand Value Through the Strategic Use of Sound.”

Sneak preview: “Audio identity takes into account the totality of a company’s sounds—from the promotional to the functional—and offers a systemic (rather than subjective) approach that ensures brands are perceived the way companies intend them to be perceived.”

It’s a printable, five-minute overview of audio branding, intended for experience designers, design managers and brand brains. (And never before have my words been part of such an elegant design.) Useful, yes? No? Feel free to speak up, people of the Internet.