Intentional | Audio Identity Blog

Sometimes you gotta shake it up and throw them sketches up on the wall to see what sticks. In the interest of full-throttle transparency and in hopes of kickstarting a useful chat on audio branding, I’ve created a quick-and-ready model for the audio-identity experience.

(Click for a larger version)

It’s an incomplete start. And I’m borrowing heavily from Jesse James Garrett’s Elements of User Experience diagram, which caught fire in the user-experience world a few years back. But JJG’s diagram provides an appropriate launching pad for understanding the nuts and bolts of any intentional experience, sonic identities included.

It’s one thing to launch an audio logo that sticks in peoples’ minds. It’s another to extend a brand strategy into contextually relevant ways for the humans who interact with brands across a myriad of touchpoints. An audio identity works much harder for a brand than a simple logo; here’s my attempt at illustrating how.

Very rough thinking at this point, so your feedback is appreciated. (And if this is completely foreign to you, here’s a digestible intro to audio branding that you may find useful. Happy clicking.)