Intentional | Audio Identity Blog

I’ve written in the past about the role of sound in physical environments. Most of that’s been in the theoretical, with a few pointers to some idea-seeding examples. Well, let’s take it to the next step…coming soon to a venue near you: the Future of Sound, led by Martyn Ware (of Heaven 17, Human League and the Illustrious Company).

“The idea was a spin-off from work Ware was doing with a fellow alderman of electronic music, Erasure’s Vince Clarke. “We were developing a three-dimensional sound system that basically allows you to put people inside sounds: instead of stereo, which just moves sound from left to right, the computers move sound in height and depth so you feel like you’re on a roller-coaster.

“When I was demonstrating it, I was meeting all these people working on other really innovative projects and I wanted to find a way to bring them all together and take these ideas to a mass audience.” (More on those innovative projects in The Register…)

Perhaps not coincidentally, Martyn also codirects Sonic ID, one of earth’s leading audio-branding agencies, in conjunction with Daniel Kirby of DKPM. They’re doing great work and I see them as partners with a handful of other agencies in growing the practice of audio branding and sonic identity development around the globe.