Apple joins the participatory branding fray
Most of us would agree that the most ideal form of branding is the experience in which users interact directly with a brand, by choice, and then spread that on virally to others. Many companies spend dearly in their attempt to nudge us into this kind of relationship, and few achieve it. And yet…
Apple’s at it. Again. This time, it’s not even by design.
Apple’s iPhone has its own ringtone, and that ringtone is, natrually, making the rounds on the web. And wouldn’t you know it, people are having fun with it, even making their own songs out of it as part of a contest over at sneakmove. (Some of the entries are even kinda catchy.)
All this from a product that won’t be released for another 5 1/2 months. Most zillion-dollar Super Bowl commercials can’t even achieve this kind of resonance and participation. Nice job (again), Cupertino.
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[...] Wie es ein Sound Kollege in seinem Blog formuliert: All this from a product that won’t be released for another 5 1/2 months. Most zillion-dollar Super Bowl commercials can’t even achieve this kind of resonance and participation. [...]