Intentional | Audio Identity Blog

NYT looks at the role of music in stores this holiday season, with peeks into the strategy for the Gap, Pottery Barn, Crate & Barrel, etc. Sure, the music can get people to stick around and spend more, but perhaps retail-research guru Paco Underhill makes the most salient point in the piece:

Music is being used by some merchants to clue people in about who isn’t supposed to be there,” he said. For example, in the morning there may be music for the older generation, with music for younger people later in the day.