Intentional | Audio Identity Blog » Gain Conference Podcast Followup

Gain Conference Podcast Followup

December 06th, 2006 | Category: Events, Grab bag

BusinessWeek follows up the AIGA Gain Conference with a podcast featuring moderator Tom Kelley of Ideo. If you’ve ever been curious about the relationship between business and design, the podcast is a wonderfully grokkable 10-minute overview, with plenty of anecdotes pulled from the conference. Give it a listen.

On a related note, speaker notes (PDF) from yours truly are available for download over at the Gain conference website. Bonus (or curse): AIGA has promised podcast interviews from backstage, featuring all speakers from the conference. Stay tuned! — NF

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Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.

Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.

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Gain Conference Podcast Followup

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