EliasArts — my co-conspirator vendor for the Java and Sun audio brand work — has relaunched their site. It’s clearly setting a different tone for the firm. The audio identity section specifically addresses some of those sticky issues that most agencies fail to communicate, such as pricing and creative freedom. Stop by or visit their myspace pages, and throw ‘em a howdy. — NF
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
Our goals are to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.
Noel Franus leads sonic identity efforts for global brands. As Director of Strategy for Sonic ID and in former design strategy roles at Elias Arts and Sun Microsystems/Java, he's been at the forefront of this practice, as both a client and a vendor. This is his very unofficial mouthpiece.
Oh, we're live on Twitter, too.
