Intentional | Audio Identity Blog

“Sonic fabric emits sound when you run a tape head (the little thingy inside the tape deck that touches the tape) over it. Because the tape retains its magnetic quality through the weaving process, it acts as a big wide band of tape.”

Love the novelty in this: clothing you could (theoretically) listen to. Is it a problem solver? No. Is it a market-maker? No. Is this one way to strectch the boundaries of what’s doable with music and sound? Why certainly.

Question: How would you run/create/design new sources of value if you hadn’t always been doing things the way you currently are? When you consider sound as one possible filter for answering that question, you may just get a bit closer to creating that holy grail product or service that sets the world abuzz. Sonic Fabric may be halfway there.