Sonic ID featured in I.D. Magazine
We do a lot of writing on the business of sonic branding and identity. Now and then it’s nice to have a break and have someone else do the writing.
Fortunately we’ve received such a break. Sonic ID’s creative director Martyn Ware and I are featured in the latest (June 2009) issue of I.D. Magazine, which is its “Design+Business” issue.
“Rock Brand: Sonic ID Rethinks Advertising with Next-Generation Jingles” is available online and in print at newsstands near you now.
Just between you and me: it’s taken the talents of writer (and accomplished musician) Daron Murphy just 1,000 words to say what normally takes us quite a bit more. So a huge thanks to Daron and the I.D. team for sharing our story with this wider audience.
– Noel Franus
