Sonic ID

The blog: Intentional Audio is Noel Franus' journal exploring sonic branding and identity -- the use of music, sound, voice and silence to create a connection between people and organizations.

Noel is partner at Sonic ID; former director of strategy/audio identity and Elias Arts; and former brand strategist with Sun Microsystems/Java.

The agency: Sonic ID is a sonic branding and identity firm with offices in the US and UK. We design brand-based identity systems and experiences in sound. Our work stirs emotions, influences behavior, strengthens brand perceptions and boosts the bottom line.

Sonic ID's leadership team includes Franus, Martyn Ware (Human League, Heaven 17, Illustrious) and Dan Kirby (DKPM).